For example, suppose you want to create new kinds of candles. Innovative designs are built on the commonly overlooked (i.e., obscure) features, but how do you notice what is obscure about a candle (or any other object, for that matter)?
Let's look at the candle through 50 different lenses and notice which lenses are rarely used for a candle. Each lens represents a different type of feature that any object could possess.
Let's look at the candle through 50 different lenses and notice which lenses are rarely used for a candle. Each lens represents a different type of feature that any object could possess.
When examining a candle, people generally notice the size, color, and shape of the candle. But almost no one notices motion--that a candle is motionless when it burns. It is just too obvious to come into awareness. However, when shown a rocking chair, people notice motion right away. So, motion is obscure for candles and thus a good feature upon which to build new candle designs.
Let's build a candle that goes into motion of its own dynamics. The rising hot air from candles has been used to turn little fans above candles, but weight loss of candles is a feature that is generally overlooked and thus underutilized. Using weight loss to cause vertical motion led to the self-snuffing candle, which has been licensed for production by Pilgrim Candle.
Let's build a candle that goes into motion of its own dynamics. The rising hot air from candles has been used to turn little fans above candles, but weight loss of candles is a feature that is generally overlooked and thus underutilized. Using weight loss to cause vertical motion led to the self-snuffing candle, which has been licensed for production by Pilgrim Candle.
As it burns the candle loses weight and slowly moves upward. After a while, it will move into the snuffer and extinguish itself. Make it look ornate and adjust the counterweight to alter the time before snuffing and you have a new candle built upon two obscure features: motion and weight loss.
This is just one of our moving candle designs and there are many more obscure features of candles that the 50 Viewing Lenses uncovered. The 50 Viewing Lenses can be applied to any physical object to help notice its obscure features. Once obscure features are noticed, then innovative designs come quickly.
Contact Dr. Tony McCaffrey to learn all 50 lenses.
This is just one of our moving candle designs and there are many more obscure features of candles that the 50 Viewing Lenses uncovered. The 50 Viewing Lenses can be applied to any physical object to help notice its obscure features. Once obscure features are noticed, then innovative designs come quickly.
Contact Dr. Tony McCaffrey to learn all 50 lenses.